October 7, 2015

ELECTION YEAR: IF YOU CAN’T BEAT ‘EM, JOIN ‘EM

ELECTION YEAR: IF YOU CAN’T BEAT ‘EM, JOIN ‘EM

Let’s put down the Primary candidate battering rams for a second and think about the opportunity this Election Year holds for us PR pros. The next 12+ months will be largely wall-to-wall election coverage, so how do you keep your brands or clients’ brands in the news cycle in a positive way with the abounding political coverage.

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September 2, 2015

Talent Management & the Wisdom of Ages

Talent Management & the Wisdom of Ages

Our management team regularly cites a very wise and effective client of ours. He often said: “One of the best things we can do as management is get everyone in the right seats on the bus.” I’ve since seen versions of this sentiment espoused across the business world, from analysts to leadership gurus like Jack Welch.

But let’s be clear, the management strategy is not a new one. In fact it has roots in a favorite saying of my dearly departed Grandmother, Nora McCullough.

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July 15, 2015

Brand Citizenship and Corporate Character

Brand Citizenship and Corporate Character

There has been no shortage of public debate on volatile citizenship issues this year, from the Supreme Court ruling on Marriage Equality, the Confederate flag as a symbol of hate, or the blow-up of incendiary comments about immigrants by would-be Presidential candidates.

What is a company or brand to do when the public debate and social conversation turns to polarizing subject matter? Who will arbitrate the debate over divisive issues in America’s board rooms? How can a bold brand plant stakes in the ground that are in step modern perspectives?

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June 30, 2014

Create & Cascade: Our Approach To Igniting News, Now

Create & Cascade: Our Approach To Igniting News, Now

We ignite News, Now through a two-step approach proven effective to deliver the actions that build brands and drive business metrics.

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June 30, 2014

Igniting News, Now

Igniting News, Now

We’ve all seen the headlines: “News is dead”, “Social Media has killed Journalism”.  These headline-grabbing proclamations around the “death of news” have never been so wrong.

In fact it’s quite the opposite. We believe we are in the midst of a renaissance of journalism, not its demise.

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April 15, 2013

Creating People Powered Conversations

Creating People Powered Conversations

Potential clients, potential Citizens and the trade media guys are often prone to ask us about what makes Citizen different. What’s our USP? 

We’ve thought about it at length. Simply put: we know how to get people talking.

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