CITIZEN RELATIONS ADVANCES GLOBAL LEADERSHIP TEAM
Opening of AsiaPacific Hub and Expanded Mandates for Global Executive Team
Bolster Citizen’s Growth and Expansion
Los Angeles, September 28, 2015 — Citizen Relations, the award-winning global public relations and integrated marketing communications firm, announced today the appointment of Christian Chamberlin to Managing Director, AsiaPacific, based in the firm’s newly expanded Hong Kong regional hub office. Previously, Chamberlin was General Manager of Citizen’s U.S. operations with offices in New York, Los Angeles and Irvine (Orange County).
“Our Asia expansion is a key driver for our global growth plan, and a desire from many of our clients,” said Daryl McCullough, Global CEO, Citizen Relations. “We’ve secured expanded mandates in the region and Chris is now actively leading the operations, ensuring we will deliver the same great design and execution work pan-regionally throughout Asia as we have led from North America. Chris’ role will be to lead wholly-owned operations and strategic partnerships through the region, including direct collaboration with BlueFocus and BlueDigital, Citizen’s new parent company assets in mainland China.”
Citizen Relations also announced today new roles for existing executives and new hires that secure its service offering across five global regions. In addition to Chamberlin, these announcements included:
Together, with McCullough and long-standing Global Chief Operating Officer, Cynthia Rude, based in Southern California, these leaders now comprise the Citizen Global Executive Committee. One other team member playing a consultative role is Hasan Khair, based in U.K.; Khair heads Citizen Global Talent initiatives.
“Our executive team is dedicated to growth, both building the business for our long-standing clients, as well as expanding our agency’s base of business and growing our talented leadership team and staff,” said McCullough. “Our vision for Citizen is to be the most inspiring agency to work for and collaborate with. We have long been a great mid-sized North American and U.K. agency, but we are experiencing tremendous demand and opportunities that take our brand further in capability and geography. We are entering important new markets with our growing offerings in corporate brand, reputation, digital strategies and services, ROI-led analytics and other social and traditional media communications services.”
Citizen Relations is a full-service marketing communications agency with 9 offices around the globe, including London, New York, Los Angeles, Hong Kong, Toronto and Montreal among others. Citizen’s unique model features strategic-partner offices that extend the agency’s design and execution work across more than 60 of the most significant countries and cities around the world. Its model provides valuable on-demand access and highly customized services when and where clients need it.
About Vision7 International
Vision7 International is a fully integrated marketing communications company that serves various well-known brands in North America and worldwide. Vision7 International has four operating divisions: Cossette, Vision7 Media, Citizen Relations and Camps Collective. Cossette is a leading marketing communications agency in Canada, providing fully integrated advertising services. Cossette has offices in Quebec City, Montreal, Toronto, Vancouver, Halifax and Chicago. Vision7 Media is Canada’s largest independent media planning and buying group, operating primarily under the Cossette Media and Jungle Media brands. Citizen Relations is a leading public relations company with an international presence (U.S., Canada, U.K. and Asia) and multiple global partnerships. Camps Collective is a digital-based agency group that focuses on advertising, digital marketing, internet communications and social media.
About BlueFocus Communication Group
BlueFocus is one of the largest communication and marketing services group in China, with around 5,000 employees globally. Started as a PR company in 1996, BlueFocus transformed to be an integrated communication group and became the first publicly listed Chinese company in this field in 2010. The company provides a wide spectrum of marketing and brand management services across disciplines of Digital, Advertising, Media, PR, Design, e-commerce and Mobile solutions, to over 800 multinational companies and leading Chinese enterprises, covering the IT, automobile, consumer goods, real estate, finance, and entertainment industries.
“To Be Global” is one of BlueFocus’ core strategies. BlueFocus International, the wholly owned subsidiary of BlueFocus Communication Group, headquartered in Silicon Valley, controls Vision7, whose two major brands include Canadian agency leader Cossette and the international PR firm Citizen Relations, We Are Social, the world’s largest specialist social media agency in UK, and owns around 20% stake in Huntsworth, a UK-based leading international public relations group. BlueFocus International’s other overseas investments include Fuseproject, a top industrial designing company in the U.S., Metta, a leading Hong Kong-based Advertising agency, Financial PR, a renowned investor relations consultancy in Asia, and Blab!, a pioneer in the category of Predictive Social Intelligence in U.S.