News February 6, 2015

News, Now Flash // Week of February 2, 2015

News, Now Flash // Week of February 2, 2015

We’re you busy this week? Concerned you’re not up-to-date on your current events? We’ve got you covered!

CITIZEN NEWS // What Makes Good Content?

As the Public Relations industry continues to evolve, now more than ever, we’re focusingon content and content generation. We’ve become publishers and content marketers… among many other things. Be it for a client or our own personal purposes, content and its quality is a defining factor for any reputable brand. So what makes for good content?

  1. Strike a Chord
  2. Keep It Real
  3. Research!
  4. Plan Your Execution
  5. Live in the (Real-Time) Moment
  6. Take Risks

 Read more about What Makes Good Content here.


THE BIZ // How PR Agencies’ Skill Sets are Changing 

It’s no secret that the skills offered by PR agencies have expanded exponentially over the past few years and continue to diversify. As clients search for programs comprising traditional and social media elements, they’re also looking for specialized services that include everything from app design, to web design, influencer analytics, point-of-sale, publishing platforms, to name a few. Read more about what some agencies are doing on PRWeek.


MARKETING 2015 // Beyond Content Creation and Newsjacking

Brands have been battling it out the digital arena for a while with us celebrating the victories of real-time efforts and captivating content creation. But is that enough? While some have been favoring non-traditional methods, brands like Chipotle and Chobani are stepping up their game and investing more funds back into traditional media, leveraging an integrated marketing mix inclusive of social media, PR, advertising, and sample (where applicable). Read more here.


CAMPAIGNS // Newcastle’s 2016 Super Bowl Ad Teaser is here… And Futuristic

How early is too early? Apparently for Newcastle and its branding agency, Droga5 there’s no such thing. With the next Super Bowl taking place on Feb. 7, 2016, Newcastle has already released the first video of what’s promised to be a “year-long tease.” With an assortment of futuristic nuggets on the table like “high-speed cheese” and “mind-yodeling,” the ad continues to promote the brew, while mocking the madness of advertising surrounding the game. Check out AdWeek’s article for more.


SOCIAL // Instagram is Hiring Journalists

Can you find the hidden meaning in a photo of a hedgehog? Do you long to tell the story of Jen Selter’s latest gym selfie? Maybe you simply must tackle the complexities of close-up shots of food. If any of this sounds like you, you’re in luck. Instagram is hiring journalists to cover its “most interesting users.” Anyone who applies for these jobs is being hired to promote Instagram. Nothing more, nothing less. Interested? Read more here.


THE WEB // The FCC Will Reportedly Try to Ban Internet ‘Slow Lanes’

It’s only been a few months since President Barack Obama urged the Federal Communications Commission to start treating the internet as a utility. According to news reports, the FCC chairman Tom Wheeler will soon do what some net neutrality advocates have been clamoring for for ages: Try to officially reclassify internet service as a telecommunications service under Title II of the Telecommunications Act. This would place internet access in the same bucket as landline telephone service, treating it as a public utility in the United States, and banning the paid prioritization of certain web sites and services over others. The FCC is expected to release the new rules on Thursday, with a vote on them to follow at a meeting on February 26.  Read more on Endgaget.


TRAVEL // World Tourism Trends, Wright sites, Cancun time, NYC garden

More people are traveling worldwide, more of them are from China and many of them are heading to Europe, according to the United Nations World Tourism Organization. Tourist arrivals overall were up worldwide in 2014 over the previous year by an increase of 4.7 percent, with Europe being the most visited region overall.

In the U.S., 10 buildings in seven states by American architect Frank Lloyd Wright will be included on the World Heritage List, which recognizes important cultural and natural sites.

If you’re traveling to Cancun, make sure you check your clocks. The resort destination along with the rest of Quintana Roo, the Mexican state that it’s located in, changed its time zone from Central to Eastern time on Feb. 1, pushing clocks forward by one hour, giving beach resorts an extra hour of daylight.

Time to wake up and smell the flowers, Brooklyn! It’s going to be a big year for New York City’s Brooklyn Botanic Garden. Not only is the garden marking the centennial of its serenely beautiful Japanese Hill-and-Pond Garden, but it’s hosting an exhibition of outdoor sculpture by the Japanese-American artist Isamu Noguchi.

Interested in more on these trends? Click here.

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