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News February 11, 2015

Take A Whiff at Old Spice’s Brand Evolution!

Take A Whiff at Old Spice’s Brand Evolution!

Old Spice has been part of the Citizen family since 2001. In that time we’ve helped the brand transform from your dad’s deodorant into a pop-culture icon helping young guys navigate the seas of manhood.

Fast Company recently developed a video as part of its Brand Evolution series, summarizing the life of P&G’s prominent American male grooming brand. The video gives you the grand tour of Old Spice beginning with its birth in New York in 1934 as a scent for women, through to the unforgettable Old Spice Guy that we all know and love today.

Enjoy and you’re smellcome!

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[Images via Fast Company video screenshot]

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