Who we are

Who we are

We are a Public Relations and Integrated Communications agency with specific expertise in Consumer Technology, Food & Beverage, Consumer Packaged Goods, Automotive, Travel and Tourism, Energy and Financial Services.

We leverage our award-winning work in these sectors to understand the intricacies and inner workings of your business. This knowledge allows us to build iconic brands, and accurately guide dialogue with employees, customers and stakeholders, leading to programs that effectively grow  your market share while living up to your values and promises.

Our accumulated knowledge covers the spectrum of operations, logistics and distribution, customer relations, regulatory environments, merchandising, marketing, corporate culture and how key partners play a role in your  success.

Further, people today are defined by more than how they consume, they are not purely identified by their career, age or postal code. They are citizens first. Seeing them through a single lens misses the mark. Understanding how citizens interact, learn, share, get inspired and share news within their networks has been at the core of our approach to public relations for more than 25 years.

This knowledge is what drives our ability to inspire audiences to act by Igniting News, Now and deliver on your business and brand building objectives.


We believe clients deserve big ideas, born from research, steeped in fresh and relevant insights and tested to drive proven, positive change. We deliver on this vision by operating a culture with these three values at the core of everything we do.

Do what’s right.  Being direct, providing context and conceptualizing what’s truly the right thing to do, ensures that the Citizen Relations staff are thinking about the client and our commitment to deliver innovation, results and partnership.

Respect everyone. The need to have professional empathy, or being able to put yourself in someone else’s shoes is so important at a communications services firm. Relating to the pressures and demands of a client, the media or a stakeholder or understanding the power of an online influencer, colleague, customer or employee begins and ends with respect.

Strive for Excellence. We pride ourselves on strategy and innovation, but we know results are delivered by flawless execution. With an approach to enrich everything we touch and enlisting the strengths of others, we can assure our clients and each other we’ll deliver meaningful business results each and every time.

Chris Chamberlin

Chris Chamberlin

Managing Director

Chris serves as the Managing Director for the Asia Pacific region. Chris is a reputation management expert with more than 15 years of experience helping clients manage complex issues, diverse stakeholder relationships, corporate communications and brand engagement challenges. He carries specific strengths in crisis communications and in the planning and execution of social responsibility initiatives, particularly for clients involved in the energy, entertainment, natural resources, transportation, food and consumer goods industries. Chris’ work in corporate reputation has been recognized with several regional and national industry awards. As one example, Chris helped lead a national crisis response program for Aflac in the wake of the 2011 tsunami in Japan, recognized by SABRE, Silver Anvil and Cannes as the best crisis response effort of the year. Chris is an avid skier and marathon runner and lives in Santa Monica.